Original paper

The first bite: Imaginaries, promotional publics and the laboratory grown burger

Volume: 26, Issue: 2, Pages: 148 - 163
Published: Aug 2, 2016
Abstract
In this article, we analyse a 2013 press conference hosting the world’s first tasting of a laboratory grown hamburger. We explore this as a media event: an exceptional performative moment in which common meanings are mobilised and a connection to a shared centre of reality is offered. We develop our own theoretical contribution – the promotional public – to characterise the affirmative and partial patchwork of carefully selected actors invoked...
Paper Details
Title
The first bite: Imaginaries, promotional publics and the laboratory grown burger
Published Date
Aug 2, 2016
Volume
26
Issue
2
Pages
148 - 163
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