The compromise effect in action: Lessons from a restaurant's menu
Abstract
The compromise effect refers to individuals’ tendency to choose intermediate options. Its existence has been demonstrated in a large number of hypothetical choice experiments. This paper uses field data from a specialties restaurant to investigate the existence and strength of the compromise effect in a natural environment. Despite the presence of many factors that potentially weaken the compromise effect (e.g., a very large choice set, the...
Paper Details
Title
The compromise effect in action: Lessons from a restaurant's menu
Published Date
Aug 1, 2016
Volume
128
Pages
14 - 34
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