Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives

Mobile social Apps have exponentially changed the way people communicate.Three antecedents (utilitarian, hedonic, and social perspectives) were examined.User satisfaction and habitual use were successfully explained by all antecedents.Continuance usage was driven by satisfaction, habitual use, and two other factors.The mediation effects of satisfaction and habitual use were found. The emergence of mobile application software (App) has...