How mobile payment influences the overall store price image

Volume: 69, Issue: 7, Pages: 2417 - 2423
Published: Jul 1, 2016
Abstract
The study here is one of the first to consider how mobile payment and basket price judgments affect shoppers' overall price image of retail stores (OSPI). The OSPI concept reflects customers' beliefs about the overall price level of a store relative to competition. A low OSPI is a strong driver of store loyalty. Three empirical studies building on prospect theory show that positive comparisons of basket prices with mental budgets trigger...
Paper Details
Title
How mobile payment influences the overall store price image
Published Date
Jul 1, 2016
Volume
69
Issue
7
Pages
2417 - 2423
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.