Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
Volume: 1, Issue: 8, Pages: 14 - 29
Published: Jan 1, 2015
Abstract
The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this...
Paper Details
Title
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
Published Date
Jan 1, 2015
Volume
1
Issue
8
Pages
14 - 29
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