Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

Volume: 21, Issue: 2, Pages: 191 - 209
Published: Jul 28, 2015
Abstract
In the realm of women's travel, while the accommodation experiences and preferences of female business travellers have been investigated, little is known about the female leisure-traveller in this regard. This study investigates one of the growth sectors in women's travel – girlfriend getaways (GGAs), which are holidays taken by females with other females. An action research approach was employed to explore the accommodation needs of all these...
Paper Details
Title
Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach
Published Date
Jul 28, 2015
Volume
21
Issue
2
Pages
191 - 209
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