Brand Buzz in the Echoverse

Volume: 80, Issue: 3, Pages: 1 - 24
Published: May 1, 2016
Abstract
Social media sites have created a reverberating “echoverse” for brand communication, forming complex feedback loops (“echoes”) between the “universe” of corporate communications, news media, and user-generated social media. To understand these feedback loops, the authors process longitudinal, unstructured data using computational linguistics techniques and analyze them using econometric methods. By assembling one of the most comprehensive data...
Paper Fields
Paper Details
Title
Brand Buzz in the Echoverse
Published Date
May 1, 2016
Volume
80
Issue
3
Pages
1 - 24
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.