Brand Buzz in the Echoverse
Abstract
Social media sites have created a reverberating “echoverse” for brand communication, forming complex feedback loops (“echoes”) between the “universe” of corporate communications, news media, and user-generated social media. To understand these feedback loops, the authors process longitudinal, unstructured data using computational linguistics techniques and analyze them using econometric methods. By assembling one of the most comprehensive data...
Paper Details
Title
Brand Buzz in the Echoverse
Published Date
May 1, 2016
Journal
Volume
80
Issue
3
Pages
1 - 24
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