New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification
Abstract
The authors examined the longitudinal development of team identification among stakeholders of a newly formed intercollegiate football team to empirically measure the impact of a new football team on university identification. Using a multidimensional approach to identification, data were collected over a 3-year period and analyzed using growth curve analysis to determine the changes and trajectories of the individual dimensions of...
Paper Details
Title
New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification
Published Date
Mar 1, 2016
Journal
Volume
30
Issue
2
Pages
135 - 148
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