Marketing to rural india: A changing paradigm

Volume: 1, Issue: 3, Pages: 77 - 86
Published: Jan 1, 2010
Abstract
Over the past few years rural India has witnessed an increase in the buying power of consumers, accompanied by their desire to upgrade their standard of living. Host of projects, such as NREGA, ITC's echaupal, HLL's project Shakti, retail hubs like Kisan Sansar (Tata), Haryali Kisan Bazar (DMC), both from the government and the private companies, have changed the rules of the marketing game in rural India. The paper discusses the profile of the...
Paper Details
Title
Marketing to rural india: A changing paradigm
Published Date
Jan 1, 2010
Volume
1
Issue
3
Pages
77 - 86
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