Businesses and mobile social media capability

Volume: 31, Issue: 8, Pages: 971 - 981
Published: Oct 3, 2016
Abstract
Purpose Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices, is becoming the locomotive that drives forward evolution of the online world. Fewer academic studies have touched upon the MSM subject, with all the papers being of a conceptual nature to provide recommendations to business-to-business (B2B) firms. This paper aims to explore how B2B firms use MSM in...
Paper Details
Title
Businesses and mobile social media capability
Published Date
Oct 3, 2016
Volume
31
Issue
8
Pages
971 - 981
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