The crunch effect: Food sound salience as a consumption monitoring cue

While a growing body of research explores the impact of normative and environmental extrinsic factors on food consumption quantity, less attention is given to the intrinsic cues, or sensory properties, of the food being consumed. Our research contributes to this growing literature by examining the effect of food sound salience (i.e., the sound that a food makes during mastication) on consumption quantity. Specifically, we show that increased...