Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?
Abstract
Online surveys have become a popular method for data gathering for many reasons, including low costs and the ability to collect data rapidly. However, online data collection is often conducted without adequate attention to implementation details. One example is the frequent use of the forced answering option, which forces the respondent to answer each question in order to proceed through the questionnaire. The avoidance of missing data is often...
Paper Details
Title
Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?
Published Date
Jan 1, 2015
Journal
Volume
48
Issue
4
Pages
311 - 326
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