UK CONSUMERS' ADOPTION OF THE INTERNET FOR GROCERY SHOPPING

Internet shopping has become one of the fast-growing areas of UK retailing and most online shoppers use information gathered online to make grocery purchases. Many British shoppers also perceived shopping on-line as risky. Attitude theories relating to grocery shopping online have been used to evaluate the UK grocery shoppers’ use of the Internet for grocery purchases. The review shows that the future success of the Internet will mostly depend...