Building international business theory: A grounded theory approach
Volume: 47, Issue: 1, Pages: 93 - 111
Published: Dec 3, 2015
Abstract
The field of international business (IB) is in need of more theory development. As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theory development by identifying areas within IB where GT can be applied and the type of research issues that can be addressed using this methodology. Finally, we make a noteworthy contribution by...
Paper Details
Title
Building international business theory: A grounded theory approach
Published Date
Dec 3, 2015
Volume
47
Issue
1
Pages
93 - 111
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