A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples

Volume: 69, Issue: 8, Pages: 3139 - 3148
Published: Aug 1, 2016
Abstract
With the exploding use of Internet surveys, research efforts and data quality are increasingly subject to the effects of respondents who do not give the required attention to survey questions and who speed through the survey, or who intentionally cheat with their answers. We investigate respondent integrity and data quality for samples drawn from a “Regular” online panel and from Amazon's MTurk. New metrics for assessing sample integrity and...
Paper Details
Title
A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
Published Date
Aug 1, 2016
Volume
69
Issue
8
Pages
3139 - 3148
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