Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.
Abstract
Fear appeals are a polarizing issue, with proponents confident in their efficacy and opponents confident that they backfire. We present the results of a comprehensive meta-analysis investigating fear appeals' effectiveness for influencing attitudes, intentions, and behaviors. We tested predictions from a large number of theories, the majority of which have never been tested meta-analytically until now. Studies were included if they contained a...
Paper Details
Title
Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.
Published Date
Nov 1, 2015
Journal
Volume
141
Issue
6
Pages
1178 - 1204
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Notes
History