Customer perceived service quality and loyalty in Islamic banks
Abstract
Purpose – There is a plethora of research which has dealt with service quality issues in various service organizations. But a few researchers have presented state of service quality from a cultural perspective, especially within an Asian cultural context. The purpose of this paper is to measure service quality of Pakistani Islamic banks through validating a culturally sensitive scale: PAKSERV. Furthermore, the path from service quality to...
Paper Details
Title
Customer perceived service quality and loyalty in Islamic banks
Published Date
Jan 11, 2016
Journal
Volume
28
Issue
1
Pages
62 - 78
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Notes
History