Export market effectiveness: the role of export commitment, innovativeness and marketing capabilities
Published: Jan 1, 2015
Abstract
Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to marketing capabilities development, and the effect of all these factors on export market effectiveness. We use a survey data of 202 exporting manufacturing firms based in Portugal to test the relationships between the constructs analyzed in this study. The findings demonstrate that a high export commitment tends to...
Paper Details
Title
Export market effectiveness: the role of export commitment, innovativeness and marketing capabilities
Published Date
Jan 1, 2015
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