The Moderating Effect of Vivid Memory in Novelty Seeking and Revisit Intention
Volume: 7, Issue: 1, Pages: 1 - 53
Published: Jun 1, 2015
Abstract
The purpose of this study was to explore whether novelty seeking has the effect on the tourists' revisit intention, as well as whether vivid memory can bring about significant effects on their revisit intention. Survey data from 1129 inbounding tourists from Mainland China and outbounding Taiwanese tourists was recruited as subjects to conduct with a questionnaire. The results indicated that novelty seeking has a positive effect on tourists'...
Paper Details
Title
The Moderating Effect of Vivid Memory in Novelty Seeking and Revisit Intention
Published Date
Jun 1, 2015
Volume
7
Issue
1
Pages
1 - 53
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