The Effect of CSR Practices on Customer-based Brand Equity

Volume: 8, Issue: 25
Published: Oct 6, 2015
Abstract
As recognition and value on big data has become significant, companies, public institutions, intelligence agencies have started to have interest on big data. Of course, there were analytic techniques based on data in past as well, but data was limited and analysis also limited. However nowadays, interest on structured data due to social media and unstructured data has started to increase that interest on big data analysis is rising. This paper...
Paper Details
Title
The Effect of CSR Practices on Customer-based Brand Equity
Published Date
Oct 6, 2015
Volume
8
Issue
25
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