Introducing the Millennium Kid

Volume: 1, Issue: 2, Pages: 135 - 139
Published: Feb 1, 1999
Abstract
This paper hypothesises that the nature of children early in the next millennium will be formed by the dynamics of a much changed environment on their inherent nature. The stress of the new environment on children is likely to result in largely conflicting desires for immediate gratification and building self esteem, and new opportunities for brands that can satisfy these changing...
Paper Details
Title
Introducing the Millennium Kid
Published Date
Feb 1, 1999
Volume
1
Issue
2
Pages
135 - 139
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