Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon

Do people really care about their privacy? Surveys show that privacy is a primary concern for citizens in the digital age. On the other hand, individuals reveal personal information for relatively small rewards, often just for drawing the attention of peers in an online social network. This inconsistency of privacy attitudes and privacy behaviour is often referred to as the “privacy paradox”. In this paper, we present the results of a review of...