The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants

Volume: 149, Pages: 130 - 134
Published: Jan 1, 2016
Abstract
We examined the effect of health claims and food deprivation levels on the health risk perceptions of fast-food restaurants. Consistent with previous research, we used a within-subjects experimental design to manipulate the health claims of fast-food restaurants using real brands: Subway, expressing strong health claims vs. McDonald's, expressing weak health claims. Participants who did not have access to nutrition information were asked to...
Paper Details
Title
The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants
Published Date
Jan 1, 2016
Journal
Volume
149
Pages
130 - 134
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