The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Volume: 51, Pages: 35 - 46
Published: Nov 1, 2015
Abstract
null null This study examines the relation between entrepreneurial orientation and brand orientation in industrial small and medium-sized enterprises (SMEs) and the extent to which the two contribute to business growth in emerging markets. The authors develop and empirically test a structural model using data collected from Hungary, a country that has undergone a political and economic transition during the past two decades since the fall of the...
Paper Details
Title
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Published Date
Nov 1, 2015
Volume
51
Pages
35 - 46
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