Consumer behavior in close relationships

Volume: 10, Issue: 10, Pages: 101 - 106
Published: Aug 1, 2016
Abstract
This article provides an orientation to how relationships have been studied in consumer behavior and discusses four ways in which close relationships shape consumption. First, close relationships influence null individual choices null through social and mating motives. Second, close relationships impact null choices made for others , such as gift-giving and resource sharing. Third, close others regularly are involved in null joint consumption...
Paper Details
Title
Consumer behavior in close relationships
Published Date
Aug 1, 2016
Volume
10
Issue
10
Pages
101 - 106
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