Fusing Quantitative and Qualitative Methods in Virtual Worlds Behavioral Research

Volume: 7
Published: Jan 1, 2013
Abstract
In this study, Science Applications International Corporation (SAIC) and Georgia Institute of Technology (GT) developed a quantitative-qualitative mixed methods research technique to investigate the extent to which real world characteristics of Massively Multiplayer Online Role-Playing Game (MMORPG) players can be predicted based on the characteristics and behavior of their avatars. SAIC used three primary assessment instruments to...
Paper Details
Title
Fusing Quantitative and Qualitative Methods in Virtual Worlds Behavioral Research
Published Date
Jan 1, 2013
Volume
7
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