Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective

Volume: 10, Issue: 4, Pages: 823 - 846
Published: Aug 28, 2015
Abstract
We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences...
Paper Details
Title
Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective
Published Date
Aug 28, 2015
Volume
10
Issue
4
Pages
823 - 846
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