Influence of Social Networking on E-Business: A Quantitative Study
Published: Jan 1, 2013
Abstract
3 Abstract: Purchasing decisions are often strongly influenced by people who the consumers know and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters before making a purchase decision to reduce the risk of buying a new product. Web-based social communities, actively fostered by E- businessfirms, allow consumers to share their personal experiences by writing reviews, rating reviews and chatting among trusting...
Paper Details
Title
Influence of Social Networking on E-Business: A Quantitative Study
Published Date
Jan 1, 2013
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