The Effect of Green Advertising as a Moderator on Green Purchase Attitude - Green Purchase Intentions Relationship. The Case of Young Egyptian Consumers
Published: Jan 1, 2014
Abstract
Purpose: This study aims to examine the effect of green advertising as a moderator on Green Purchase Attitude (GPA) - Green Purchase Intentions (GPI) relationship. However, in order to get a deeper insight on the different factors that could affect GPI, this current paper will also test how different psychographic and attitudinal factors could predict Environmentally Conscious Consumer Behaviour (ECCB). Then, in turn, it will test the effect of...
Paper Details
Title
The Effect of Green Advertising as a Moderator on Green Purchase Attitude - Green Purchase Intentions Relationship. The Case of Young Egyptian Consumers
Published Date
Jan 1, 2014
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