The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Volume: 30, Issue: 4, Pages: 574 - 587
Published: Mar 1, 2004
Abstract
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that ( a ) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and ( b ) consideration...
Paper Details
Title
The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
Published Date
Mar 1, 2004
Volume
30
Issue
4
Pages
574 - 587
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.