Theoretical Perspectives on Consumer Behaviour and Food Choice
Pages: 53 - 86
Published: Jan 1, 2003
Abstract
The field of Consumer Behaviour is fundamentally concerned with the study of the nature of market exchanges between consumers and their immediate suppliers. It may be thought of as a toolbox more than as an academic discipline in its own right. This is because it draws for its theoretical underpinning on the major established social sciences, in particular, economics, psychology and sociology. To gain a proper understanding of consumer behaviour...
Paper Details
Title
Theoretical Perspectives on Consumer Behaviour and Food Choice
Published Date
Jan 1, 2003
Pages
53 - 86
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