Need fulfillment and experiences on social media: A case on Facebook and WhatsApp

With an increasing inflow and outflow of users from social media, understanding the factors the drive their adoption becomes even more pressing. This paper reports on a study with 494 users of Facebook and WhatsApp. Different from traditional uses & gratifications studies that probe into typical uses of social media, we sampled users' single recent, outstanding (either satisfying or unsatisfying) experiences, based on a contemporary theoretical...