The CSR's influence on customer responses in Indian banking sector

Volume: 29, Pages: 49 - 57
Published: Mar 1, 2016
Abstract
null null In the face of growing attention to corporate social responsibility (CSR) activities in the marketplace, this paper seeks to demonstrate how corporate social responsibility (CSR) initiatives influence customer purchase intention in context of Indian retail banking. Further, the impact of awareness as a moderating variable between CSR and purchase intention has been examined. The conclusion drawn from this study have important...
Paper Details
Title
The CSR's influence on customer responses in Indian banking sector
Published Date
Mar 1, 2016
Volume
29
Pages
49 - 57
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.