Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness

Published on Aug 1, 2016in Journal of Business Research
· DOI :10.1016/J.JBUSRES.2015.11.012
Ramendra Thakur9
Estimated H-index: 9
(University of Louisiana at Lafayette),
Arifin Angriawan8
Estimated H-index: 8
(PNW: Purdue University Calumet),
John H. Summey7
Estimated H-index: 7
(SIU: Southern Illinois University Carbondale)
This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner and Kumar's (2007) study by empirically testing the relationships between technological innovativeness and technological opinion leadership and between gadget lovers and technological innovativeness using a student sample and a national sample. We also contribute to the literature by (a) testing the relationships between personal innovativeness, technological innovativeness, and gadget lovers, and (b) investigating the mediational role of gadget lovers between personal innovativeness and technological innovativeness.
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