Electronic word of mouth systems and acceptance of user-generated contents
Volume: 3, Issue: 1, Pages: 54 - 54
Published: Jan 1, 2011
Abstract
Web 2.0 has enabled businesses, especially online retailers, to provide new services to enhance customer value and to increase sales. A notable example of these services or technologies is the online product recommendation system that serves to reduce consumer search costs and risks associated with the purchase of unfamiliar products. Electronic word-of-mouth systems (EWOMS) are online product recommendation systems that allow consumers to...
Paper Details
Title
Electronic word of mouth systems and acceptance of user-generated contents
Published Date
Jan 1, 2011
Volume
3
Issue
1
Pages
54 - 54
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