Loyalty and Satisfaction Construct in Retail Banking - An Empirical Study on Bank Customers

Published: Jul 4, 2003
Abstract
This study investigates customer satisfaction as the most important factor behind loyalty in retail banking. Various study showed that satisfaction plays an important role to establish loyal customer base. This study points out that satisfaction and loyalty relationship is critical for retail banks. Understanding the factors behind loyalty as well as the antecedents of customer satisfaction is an important issue for academic research as well as...
Paper Details
Title
Loyalty and Satisfaction Construct in Retail Banking - An Empirical Study on Bank Customers
Published Date
Jul 4, 2003
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