Seeing one thing and doing another: Contrast effects in automatic behavior.

Research on automatic behavior demonstrates the ability of stereotypes to elicit stereotype-consistent behavior. Social judgment research proposes that whereas traits and stereotypes elicit assimilation, priming of exemplars can elicit judgmental contrast by evoking social comparisons. This research extends these findings by showing that priming exemplars can elicit behavioral contrast by evoking a social comparison. In Study 1, priming...