A Review of Buyer Behavior
Abstract
Post-war advances in technology have changed the concept of marketing management considerably. The core of this change is the shift of emphasis from the firm to the buyer. In this survey article, the author reviews all the important approaches to understanding buying behavior and provides an up-to-date bibliography. Two important issues emerge from the review. First, the existing variety of formulations resembles the variety of responses of...
Paper Details
Title
A Review of Buyer Behavior
Published Date
Aug 1, 1967
Journal
Volume
13
Issue
12
Pages
B - 756
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Notes
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