Institutionalization Strategy Enhancing Firm Resources: Isomorphism from Firms and Its Strategic Implications

The aim of this study is to provide a theoretical framework concerning how firms exert isomorphic pressures to survive and thrive in the existing market. In addition to the institutional strategies (Lawrence, 1999), the authors clarify the relationship among isomorphic pressures from firms, the value of firm resources, and sustainable competitive advantage. For this purpose, this paper reviews institutional isomorphism and relevant theories like...