Web Survey Design Paging versus Scrolling
Abstract
A key choice in the design of Web surveys is whether to place the survey questions in a multitude of short pages or in long scrollable pages. There are advantages and disadvantages of each approach, but little empirical evidence to guide the choice. In 2003 we conducted a survey of over 21,000 undergraduate students. Ten per- cent of the 10,000 respondents were directed to the scrollable version of the survey, containing a single form for each...
Paper Details
Title
Web Survey Design Paging versus Scrolling
Published Date
Dec 21, 2006
Journal
Volume
70
Issue
4
Pages
596 - 607
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