Examining determinants of cross buying behaviour in retail banking

Volume: 32, Issue: 8, Pages: 863 - 880
Published: Sep 7, 2015
Abstract
Purpose – The purpose of this paper is to examine the drivers of the customers’ cross-buying intentions for retail banking services in Hong Kong. Design/methodology/approach – The research model was developed based on literature and tested empirically among 269 customers of retail banks in Hong Kong. Structural equation modelling was used to test the system of relationships. Findings – The results indicate that the customers’ cross-buying...
Paper Details
Title
Examining determinants of cross buying behaviour in retail banking
Published Date
Sep 7, 2015
Volume
32
Issue
8
Pages
863 - 880
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