Defensive Responses to Charitable Direct Mail Solicitations
Abstract
Two studies examined consumers’ defenses against to catalog and charitable direct mail solicitations. First, 157 survey respondents completed questions about their charitable giving behavior. Significant correlations between four resulting principal components and demographic variables showed how people defend themselves against repeated appeals. In a second study, 34 subjects provided scripts of responses to charitable and catalog...
Paper Details
Title
Defensive Responses to Charitable Direct Mail Solicitations
Published Date
May 1, 2001
Volume
15
Issue
3
Pages
2 - 12
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History