The political impact of name sounds
Abstract
Phonetic symbolism has been much debated and tested. However, few statistical measures have been made in a natural social context of the emotive values in language sounds. A clear and measurable case in which they may affect human behavior lies in political elections. Voters undoubtedly prefer to vote on the basis of issues, party loyalty, or some form of discursive meaning, but many, especially “undecided” voters, may also be influenced by the...
Paper Details
Title
The political impact of name sounds
Published Date
Jun 1, 1998
Journal
Volume
65
Issue
2
Pages
154 - 172
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