To Buy or Not to Buy: Consumers’ Demand Response Patterns for Healthy versus Unhealthy Food
Abstract
The authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers’ food consumption behavior. The results from multiple studies confirm that consumers exhibit undesirable asymmetric patterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater...
Paper Details
Title
To Buy or Not to Buy: Consumers’ Demand Response Patterns for Healthy versus Unhealthy Food
Published Date
Mar 1, 2013
Journal
Volume
77
Issue
2
Pages
124 - 138
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