Are Cultures Becoming Individualistic? A Cross-Temporal Comparison of Individualism–Collectivism in the United States and Japan

Individualism-collectivism is one of the best researched dimensions of culture in psychology. One frequently asked but underexamined question regards its cross-temporal changes: Are cultures becoming individualistic? One influential theory of cultural change, modernization theory, predicts the rise of individualism as a consequence of economic growth. Findings from past research are generally consistent with this theory, but there is also a body...