Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Behavior
Abstract
This study takes a social marketing perspective to explore community disaster preparedness by considering (1) appropriate sources of information about disaster severity, (2) the ways that community members process information, and (3) how social marketing programs might improve people's ability to protect themselves against natural disasters. With a foundation in the persuasion knowledge model and a scenario-based approach, the authors apply a...
Paper Details
Title
Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Behavior
Published Date
Apr 1, 2015
Volume
34
Issue
1
Pages
4 - 18
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