Giving And Receiving Brands As Valentine's Day Gifts
Published: Jan 1, 2005
Abstract
This study outlines the relationship between giving and receiving brands as gifts on Valentine’s Day. The occasion is a traditional time for declarations of love, adoration or intent that are expressed through a ritual of giving and receiving gifts or greeting cards. The exploratory research here attempts to remedy the shortcomings in the literature concerning brands and gift giving. The development of Valentine brand evaluation measure, when...
Paper Details
Title
Giving And Receiving Brands As Valentine's Day Gifts
Published Date
Jan 1, 2005
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