Why people gamble: a model with five motivational dimensions
Abstract
A motivational model of gambling participation is presented. The model comprises five motivational dimensions: the dream of hitting the jackpot and transforming one's life, social rewards, intellectual challenge, mood change induced by playing, and – the fundamental motive for all gambling – the chance of winning. The model is primarily applicable to leisure gambling in contemporary western societies, but also helps us understand problem...
Paper Details
Title
Why people gamble: a model with five motivational dimensions
Published Date
Aug 14, 2012
Volume
13
Issue
1
Pages
81 - 97
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