Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories
Abstract
The biggest challenge in fostering a virtual community is the supply of knowledge, namely the willingness to share knowledge with other members. This paper integrates the Social Cognitive Theory and the Social Capital Theory to construct a model for investigating the motivations behind people's knowledge sharing in virtual communities. The study holds that the facets of social capital — social interaction ties, trust, norm of reciprocity,...
Paper Details
Title
Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories
Published Date
Dec 1, 2006
Journal
Volume
42
Issue
3
Pages
1872 - 1888
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Notes
History