The impact of cultural differences on technology adoption
Abstract
This study examines the impact of Type I and Type II cultural differences on mobile phone adoption patterns. We use Hofstede's cultural dimensions to examine cultural differences of two countries (Type I: the U.S.; Type II: S. Korea) and employ the Bass diffusion model to delineate innovation and imitation effects on mobile phone adoption. The results show that in Type I culture innovation factor has a significantly higher level of effect on...
Paper Details
Title
The impact of cultural differences on technology adoption
Published Date
Jan 1, 2013
Journal
Volume
48
Issue
1
Pages
20 - 29
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